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FORD TRUCKS

Humans helped concept and execute a campaign for the launch, and revival, of the famed Ford Ranger.

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To celebrate the return of the truck, this campaign featured actual employees and builders of the new truck, all of whom were extreme outdoors enthusiasts.

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The concept, shot in Detroit, got its inspiration from Irving Penn images that brought real people - and some core elements of their trade - into a formal studio environment.

HumansAreSocial, LLC. 2024

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