Unagi.

HUMANS worked with Unagi since their earliest days, disrupting the micro-mobility sector with a sub-25 lb, foldable/portable electric scooter. Then, later, transitioning into its groundbreaking subscription model, store opening in Venice Beach and ongoing content strategy. HUMANS created video and stills for social, YouTube advertising and advertising assets.

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HUMANS is especially proud of the campaign work though video, which we internally dubbed "Point A to Point B, Reimagined." The idea was to show people getting from one place to another, but with the wonder and possibility of what that feels like when you're unbound from usual vehicles.