In 2018, Josh S. Rose left a two-decade stint on the agency side, having been a creative lead on accounts like Volkswagen, Dr Pepper, Fisher-Price, Coors Light, the US ARMY and many others. Rose was the lead creative on the launch of the Affordable Care Act. His work at the agency level garnered awards from Cannes, Clio, The Effies and The Webbys. Under Rose's leadership, the agencies he worked at were on AdAge's A-List 15 times and won Creative Agency of the Year and Best Places to Work numerous times.

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Rose founded Humans with a desire to work more closely with creative people at the level he felt the most joy - in production. This led to an introduction to Sean Levitan, who came with a wealth of production experience leading e-commerce initiatives and doing deep work in developing content for health care and fashion brands.

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Together, Josh and Sean's partnership breaks traditional agency structure. The old model of account/creative is replaced at Humans with creative/creative production; a far more intuitive, kind and efficient model of leadership and collaboration.