Let's talk about your why.
A content strategy can be overwhelming, especially if you're trying to manage multiple channels at once. That's where Humans Are Social comes in. We're here to help you with your online presence and how you present across all of it, so you can focus on running your business. We offer a wide range of services, from content creation and scheduling to community management and analytics. Our team of experts will work with you to create a custom social media strategy that aligns with your business goals and helps you connect with your target audience.
It all begins with a discussion about why you do what you do. So often busineses want to get into the what and how of their unique attributes, and yes, it has to get there. But audiences see messages all day long with unique propositions. We interrupt their patterns by getting them to understand your underlying motivations. That is the most relatable asset you have. And that opens the door to talking about product and service benefits.
Every client is custom.
In the ever-evolving landscape of social media, where the terrain shifts with every new trend, channel, and sub-feature, your brand's presence demands more than a one-size-fits-all strategy.
We've got you.
From channel strategy to content creation, captions and posting, we make a tailored solution that works for you. Just like a custom suit is meticulously crafted to fit one person, we believe every social media plan should be distinctly tailored to the DNA of each brand we partner with. We have a long history of doing social media content and marketing since its inception and we are well-versed in developing personalized plans with a deep understanding of your unique market and audience.
CAMPAIGNS
Waxing Poetic
Waxing Poetic is a jewelry brand that makes beautiful, handmade items and is driven by women's stories, deeper emotional connections, and personal style and expression.
Humans was engaged to do photography and video content and then take the assets and use them in both an offline and online campaign
IN THE GARDEN, was the campaign concept we landed on and that led to a highly-efficient two-day shoot that had both a consistent theme as well as flexibility for a variety of assets. We shot both digital and film photography, covered stills and video and we got lifestyle, product and interviews. We then wove them together across social media, print, web, online ads and emails.
Results
In a three-month period, Humans grew profile activity +20%, profile visits +17.7%, click-thru +28.5% and website traffic +48.5. We also reached 33k accounts organically, added 550 new followers and created 5 of the 10 most-watched (organic) videos of the past year, with 25.7k views on the most watched Instagram Reel.
Sole Bicycles
Sole Bicycles makes bikes and cycling gear with a unique flair for design and are the preferred bike shop for the locals of Venice Beach. Humans has worked with Sole for over 5 years, providing content in the form of stills, video and studio imagery.
The vibe is always about being local and being creative. We've captured a number of celebrity collaborations - including with Dej Loaf and Jack Johnson - and helped Sole grow their presence both online and off.
Unagi Electric Scooters
Our longstanding relationship with Unagi goes back to their earliest days, disrupting the micromobility sector with a sub-25 lb, foldable/portable electric scooter. Humans has created content in the form of video and stills for social, as well as ongoing YouTube pre-roll ads and website video content.
We developed a video campaign for them that featured various scenarios where people use the scooter to better connect to friends and their environments. And we developed content around a custom scooter for artist Billie Eilish.
Sundance
Humans worked with the Sundance Institute on their merchandise photography as well as ran their social media feeds during the 2019 festival: gathering, directing, writing copy and posting through the duration of the event.
