OUR APPROACH TO HEALTH CARE IS:
At Humans, it's our mission, but also a gift, to be able to put our efforts toward helping humans heal and thrive, in whatever form that takes. Humans goes deep in health care with long histories, both professionally and personally all throughout the category. Our approach to health care uses every aspect of creativity to make the scientific feel relatable and applicable to people's lives, the way they live them.
A HEART-SHAPED APPROACH
Our approach to health care work differs by category and desired outcomes and yet there's always something human about how we do it. We begin by looking at who we are trying to reach and with what messages. Often times, the message in health care has to be personalized for different audiences. Once we have our messaging matrix developed, we hone in on the heart of the matter to reach people in ways that get them to feel something. So, we like to think that in health care, it's always a little different, but always a lot human.
As the first exchange of the Affordable Care act, the launch of Covered California was not only historic, its success was critical. With the most uninsured in the country, if it could work here, it could work anywhere.
Josh S. Rose was head of creative, having pitched, won and launched the Affordable Care Act in the US (Obamacare), while Chief Creative Officer at Weber Shandwick. The multi-lingual campaign was highly-successful and became the bar for all creative across the country in promoting state insurance exchanges.
Covered California Case Study. Executive Creative Director, Josh S. Rose.
"I'm In" :30. Executive Creative Director, Josh S. Rose.
"Signs." Executive Creative Director, Josh S. Rose.
"Town Hall Introduction Video." Executive Creative Director, Josh S. Rose.
Abbott's massive rebranding campaign, #FULLOSOPHY, re-positioned the company with a voice of inspiration and curiosity for the things that make people's lives better. It ran across every media touchpoint and traveled across the world, asking one simple, but revealing question: How fulfilling is your life?
Abbott "Life To The Fullest" Case Study. Executive Creative Director, Writer & Director, Josh S. Rose.
Abbott Launch Campaign. Executive Creative Director, Copywriter, Josh S. Rose.
ResMed, a San Diego-based CPAP medical device and parts manufacturer, uses content and video for both sales teams and end users. Rose ran creative development for all of it, including website design and content, sales tools and videos to showcase the physical and and emotional benefits of their products.
ResMed Brand Video, Writer & Director: Josh S. Rose.
ResMed Brand Video, Creative Director,: Josh S. Rose.
ResMed AirMini Product Video, Creative Director, Writer, Director: Josh S. Rose.
ResMed Brand Video, Creative Director, Writer, Director: Josh S. Rose.