OUR APPROACH TO HEALTH CARE IS:
HEART-SHAPED
At Humans, it's our mission, but also a gift, to be able to put our efforts toward helping humans heal and thrive, in whatever form that takes. Humans goes deep in health care with long histories, both professionally and personally all throughout the category. Our approach to health care uses every aspect of creativity to make the scientific feel relatable and applicable to people's lives, the way they live them.
A HEART-SHAPED APPROACH
Our approach to health care work differs by category and desired outcomes and yet there's always something human about how we do it. We begin by looking at who we are trying to reach and with what messages. Often times, the message in health care has to be personalized for different audiences. Once we have our messaging matrix developed, we hone in on the heart of the matter to reach people in ways that get them to feel something. So, we like to think that in health care, it's always a little different, but always a lot human.
Case Studies
COVERED CALIFORNIA/AFFORDABLE CARE ACT - BRAND, LAUNCH AND SUSTAINING CAMPAIGN
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ABBOTT - BRAND POSITIONING CAMPAIGN
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RESMED - PRODUCT CONTENT
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AMDI - SOCIAL ASSETS
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HOMELESS HEALTH CARE LOS ANGELES - BRAND, COMMUNICATIONS AND CONTENT
Covered California
As the first exchange of the Affordable Care act, the launch of Covered California was not only historic, its success was critical. With the most uninsured in the country, if it could work here, it could work anywhere.
Josh S. Rose was head of creative, having pitched, won and launched the Affordable Care Act in the US (Obamacare), while Chief Creative Officer at Weber Shandwick. The multi-lingual campaign was highly-successful and became the bar for all creative across the country in promoting state insurance exchanges.
Covered California Case Study. Executive Creative Director, Josh S. Rose.
"I'm In" :30. Executive Creative Director, Josh S. Rose.
"Signs." Executive Creative Director, Josh S. Rose.
"Town Hall Introduction Video." Executive Creative Director, Josh S. Rose.
Abbott
Abbott's massive rebranding campaign, #FULLOSOPHY, re-positioned the company with a voice of inspiration and curiosity for the things that make people's lives better. It ran across every media touchpoint and traveled across the world, asking one simple, but revealing question: How fulfilling is your life?
Abbott "Life To The Fullest" Case Study. Executive Creative Director, Writer & Director, Josh S. Rose.
Abbott Launch Campaign. Executive Creative Director, Copywriter, Josh S. Rose.
ResMed
ResMed, a San Diego-based CPAP medical device and parts manufacturer, uses content and video for both sales teams and end users. Rose ran creative development for all of it, including website design and content, sales tools and videos to showcase the physical and and emotional benefits of their products.
ResMed Brand Video, Writer & Director: Josh S. Rose.
ResMed Brand Video, Creative Director,: Josh S. Rose.
ResMed AirMini Product Video, Creative Director, Writer, Director: Josh S. Rose.
ResMed Brand Video, Creative Director, Writer, Director: Josh S. Rose.
AMDI
AMDI focuses on creating point-of-care medical devices revolutionizing the antibody testing process with real-time results that can be administered by anybody. We came in simply to capture the device, environment and culture of AMDI's labs with a two-day photoshoot that gave them content as well as executive headshots.
HOMELESS HEALTH CARE LOS ANGELES
HHCLA is one of the truly-successful organizations working inside Los Angeles' homeless crisis. With harm reduction and needle exchange facilities in Skid Row, they work directly with people affected by homelessness in ongoing services that make real differences.
We have worked with HHCLA since 2018, offering branding, content, design and creativity to their communications. Our collaborations lead to the development of SkidRover, which opened up new avenues for donations through a recognition that the homeless have a relatable relationship with canines. We've done documentary work, helped showcase their facilities as well as their products, and we've designed their websites and brochures. We continue to proudly serve the Los Angeles community through ongoing content and development with HHCLA.
