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OUR APPROACH TO HEALTH CARE IS:
HEART-SHAPED
At Humans, it's our mission, but also a gift, to be able to put our efforts toward helping humans heal and thrive, in whatever form that takes.
Humans goes deep in health care with long histories, both professionally and personally all throughout the category. Our approach to health care uses every aspect of creativity to make the scientific feel relatable and applicable to people's lives, the way they live them.
Covered California
Covered California
As the first exchange of the Affordable Care act, the launch of Covered California was not only historic, its success was critical. With the most uninsured in the country, if it could work here, it could work anywhere.
Josh S. Rose was head of creative, having pitched, won and launched the Affordable Care Act in the US (Obamacare), while Chief Creative Officer at Weber Shandwick. The multi-lingual campaign was highly-successful and became the bar for all creative across the country in promoting state insurance exchanges.
Covered California Case Study. Executive Creative Director, Josh S. Rose.
"I'm In" :30. Executive Creative Director, Josh S. Rose.
"Signs." Executive Creative Director, Josh S. Rose.
"Town Hall Introduction Video." Executive Creative Director, Josh S. Rose.
Abbott
Abbott's massive rebranding campaign, #FULLOSOPHY, re-positioned the company with a voice of inspiration and curiosity for the things that make people's lives better. It ran across every media touchpoint and traveled across the world, asking one simple, but revealing question: How fulfilling is your life?
AS CREATIVE DIRECTOR, ROSE LEAD ALL CONCEPT DEVELOPMENT AND PRODUCTION FOR THIS BRAND CAMPAIGN.
Abbott "Life To The Fullest" Case Study. Executive Creative Director, Writer & Director, Josh S. Rose.
Abbott Launch Campaign. Executive Creative Director, Copywriter, Josh S. Rose.
ResMed
ResMed
ResMed, a San Diego-based CPAP medical device and parts manufacturer, uses content and video for both sales teams and end users. Rose ran creative development for all of it, including website design and content, sales tools and videos to showcase the physical and and emotional benefits of their products.
ResMed Brand Video, Writer & Director: Josh S. Rose.
ResMed Brand Video, Creative Director,: Josh S. Rose.
ResMed AirMini Product Video, Creative Director, Writer, Director: Josh S. Rose.
ResMed Brand Video, Creative Director, Writer, Director: Josh S. Rose.
AMDI
MLK COMMUNITY HEALTHCARE
MLK IS ONE OF THE BUSIEST AND MOST CRITICAL HOSPITALS IN LOS ANGELES, AT THE FRONT LINES OF NEARLY EVERY HEALTH CRISIS IMAGINABLE, FROM HOMELESSNESS TO COVID TO GUN VIOLENCE. AND DESPITE IT ALL, THE STAFF IS ONE OF THE MOST SUPPORTIVE AND CONSCIENTIOUS GROUP OF PEOPLE YOU'LL EVER MEET.
EVERY YEAR, HUMANS HELPS MLKCH DEVELOP THEIR GIVE CAMPAIGN WHICH ENCOURAGES EMPLOYEES TO DONATE A SMALL PORTION OF THEIR PAYCHECK TO SUPPORT INDIVIDUALS AND PROGRAMS WITHIN THE HOSPITAL NETWORK.
HHCLA
HOMELESS HEALTH CARE LOS ANGELES
HHCLA is one of the truly-successful organizations working inside Los Angeles' homeless crisis. With harm reduction and needle exchange facilities in Skid Row, they work directly with people affected by homelessness in ongoing services that make real differences.
We have worked with HHCLA since 2018, offering branding, content, design and creativity to their communications. Our collaborations lead to the development of SkidRover, which opened up new avenues for donations through a recognition that the homeless have a relatable relationship with canines. We've done documentary work, helped showcase their facilities as well as their products, and we've designed their websites and brochures. We continue to proudly serve the Los Angeles community through ongoing content and development with HHCLA.
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